You know what really put me over the edge? Driving to work, I’m on the not so nice side of town. One morning I had to stop and get some coffee at a Starbucks along the way, and across the street there’s a McDonalds. I looked over at just the right time to see this guy getting into his rusted, dented, minivan… He looked like a strung out Chris Elliot wearing sweat shorts, a zip up hoodie not zipped… And… A CK shirt.
It’s been something that’s been growing for awhile, but it really came out in the recent trip to Vegas when seeing everyone and their supposed fashion accessories. CK – LV – MK – D & G
You know what I’m talking about? You may not care, and it’s not that big a deal. I would just think that after a point someone would figure out that these fashion designers are relying too heavily on unoriginal things.
I’ve tried to think about where this may have come from, and I guess Chanel – but that was more of a logotype and not a literal initial since one of the C’s is a horizontal reflection. But after that? I can’t think of another major fashion initial coming along until CK… Then recently it’s just gotten out of freakin’ control.
I’m not sure who was next… Louis Vuitton… Dolce & Gabbana… Some other fashion people… I don’t really care.
While the CK incident may have pushed me over the blogging edge, it was Michael Kors that pushed me over the initial edge. I’ve only seen a few things here and there, and i never thought much about them. But when I went into the Kors store in Vegas, so much had this really bad MK logo that really, really annoyed me. It rubbed me in completely the wrong way. Now when I hear his name, I have an initial bad thought because of poor style choice and unoriginality.
Having a logo consisting of initials is one thing, but overusing it on many products not only devalues your brand, but your long term name in a field that is supposed to value innovation, quality, and originality.
So yeah. Yet another post that really has no audience and is quite inconsequential… So be it.
One Comment
1 Hungry Hank wrote:
Actually, what bothered me was when all the fast food joints started going with abbreviations like JBox, KFC and BK. Just because people use those terms to shorten the amount of time we have to say something doesn’t mean they should take ownership of that verbal laziness.